Digital Collateral Management

Traditional Collateral Fulfillment:

Print all kinds of collateral in case you may need some over time. Print as large a quantity as possible for cost per piece efficiency. Hope that none of the copy changes over the next 3-5 years requiring a reprint.

Traxion Digital Collateral Management:

Individuals in your organization log in to order branded templated collateral approved by your marketing department. Pieces are regionalized with branded or local dealership contact information, or even personalized by the sender. The user will print only as many pieces as needed for specific purpose. If orders are for products such as postcards ordered by many users as part of a promotion, all of the pieces are printed and addressed in one mailstream, creating economy-of-scale for both printing and postage efficiency.

Marketing on Demand Sites:

A large organization with hundreds of agents or dealers spread throughout the country wants to provide personalized communications devices to its local representatives in order to nurture sales leads. The logistics for manually providing these services at the local level is prohibitive. A branded marketing site is set up, working in concert with the firm’s marketing staff to set the business rules that will select the most likely prospects for sales, and house a centralized branded marketing material.    

Example: