Integrated Content Ports ( pURLs + gURLs)
Integrated Content Ports or pURLs, are personalized message portals that feature a specific customer's name in a URL. pURLs are mass-customized personal web sites that can be temporarily used for a single promotion, or permanently used as part of a long-term relationship. The content presented to each customer is programmatically assembled, based on conditions defined in a database. This means that 50,000 people could receive 50,000 unique messages. gURLs are generalized URLs to which the system defaults in the absense of personalization data on your prospects.

pURL messages are considered a high-value communication. People perceive that the sender has made
a substantial effort to share this information with them. Customers typically refer back to their portal repeatedly and don't want the portal to go away. Personal messaging portals earn a spot on customer's "Favorites" list.

Cross Media Email Marketing
Another powerful solution that can be integrated into your marketing campaign is email messaging.
This feature allows you to automatically send messages to customers who visit your web site, enabling
you to promote your campaigns by delivering offers, newsletters, greetings and follow-up messages.
You can have the message sent out to customers as a response to various events.
There are two main types of email:

• A single email message is a static message sent as a part of a personalized web page. This email message does not contain dynamic information and may be sent to all customers or visitors to a specific web site.

• A batch of email messages ( email blasting ) are email messages that contain dynamic and personalized information, which is distributed from a recipient list.

Additional Solutions

Customer Acquisition and Retention Programs
Most business people are aware that 80% of a company's revenue comes from just 20% of its customers, yet the greater share of most marketing budgets are spent in the pursuit of new business. High-value customer analytics will define who your best customers are, and how they prefer to be communicated with. Flatter them with how much you know about them, and they will continue to reward you with their business.

Intelligent Prospect Selection
Anyone can go out and buy a list with all kinds of demographic and SIC code selections, print something and send it out. Postage has become very expensive, and spam filters have all but eliminated email as a tool for reaching new prospects. Using the criteria that defines your high-value customers, we can mail a relevant message to a much smaller target list with a much higher rate of return.

Online/Offline Media Integration
Let's say that you have selected a targeted list of names based on your high-value customers. If you don't have emails for all of the contacts, you will want to collect as many of them as you can. By Including a pURL on the outgoing mailpiece, you are giving your prospect an opportunity to communicate with you by email. At the pURL the prospect can get more information about what you sell, but even more importantly, they can choose to give you permission to communicate with them via email, or opt in.

If you do have the prospect's email, you can reinforce the sales message in the original printed piece by timing the delivery of the two messages within a short timeframe, or staggering them over an extended period as a reminder.

Digital Collateral Management
Old School collateral fulfillment: Print all kinds of collateral in case you may need some over time. Print as large a quantity as possible for cost/per/piece efficiency. Hope that none of the copy changes over the next 3-5 years requiring a reprint.

Traxion Digital Collateral Management: Individuals in your organization log in to order branded templated collateral approved by your marketing department. Pieces are regionalized with branch or local dealership contact information, or even personalized by the sender. The user will print only as many pieces as needed for a specific purpose. If orders are for products such as postcards ordered by many users as part of a promotion, all of the pieces are printed and addressed in one mailstream, creating economy-of-scale for both printing and postage efficiency.

Marketing on Demand Sites
A large organization with hundreds of agents or dealers spread throughout the country wants to provide sophisticated data analytics and personalized communications devices to its local representatives in order to nurture a constant flow of sales leads. The logistics for manually providing these services at the local level is prohibitive. A branded marketing site is set up, working in concert with the firm’s marketing staff,
to set the business rules that will select the most likely prospects for sales. Both print and email offers are designed to complement local advertising efforts. Agents can download print ads to be placed locally.
Most of the email responses are automated, providing more information or surveying the prospect’s needs. Only when the prospect has asked to speak to a sales representative is the lead actually forwarded to the salesperson for followup.

All online and offline activity is maintained in one system and tracked via a marketing console (dashboard) with custom reports available in realtime, enabling constant adjustments to optimize the effectiveness of
the messaging.